Indicode is a German fashion brand that focuses on making quality menswear at attractive prices. Indicode has quickly become one of Europe's largest menswear brands. Growbix has been part of Indicode's journey since July 2021, where we have been responsible for the E-commerce strategy, Paid Social, Email marketing, Google Ads and content production.
Indicode is an established player in retail and online marketplaces, but was looking for a partner to help them start selling from their own channel in the form of a webshop. One of the key points of this collaboration was to build a loyal customer list via email marketing, which had to be established from 0.
Since Indicode's webshop is built in Shopify, we recommended that Indicode build their email marketing in Klaviyo, as the integration between Shopify and Klaviyo is one of the strongest on the market if you want to work with conversion-focused email marketing.
Indicode's successful email marketing approach was developed in the following phases:
Although Indicode is an established company, it was a start-up case on B2C email marketing, which meant that the initial analysis was limited to a market analysis of the menswear industry. Therefore, we developed a launch strategy with a test-first approach to set up flows and then collect leads. In addition, key KPIs were identified to assess the success of the strategy.
Once the strategy was set, it was time to set up the data integration between Shopify and Klaviyo. Next, the email marketing design had to be set up from Growbix's best-practice design for growth, and finally, the flows and campaign structure had to be set up.
Since email list size was scarce, lead generation was essential to success for Indicode, with Growbix providing lead generation onsite and via leadads on Meta.
We analyze the results of our efforts in the strategy through our own analytics dashboard and compare it to the KPIs and Indicode's objectives. Based on our learnings, we adjusted the strategy and created an execution plan. Then we executed based on the analysis.
Both the analysis and optimizations were an ongoing process where Indicode was able to scale its revenue, bottom line and achieve its goals through email marketing.
Let's have a conversation about how we can turn your webshop into an e-commerce winner. We'll schedule a call where we can learn more about your needs.
hello@growbix.dk
+45 26 37 08 99
