3 tips for video ads that drive sales
"No matter what channel your target audience is on, whether the channel is work-focused or just a general pastime, it's still..."
3 tips for video ads that drive sales
More and more businesses are advertising on social media, and your competitors are most likely doing the same. This also means that users get overstimulated with ads when they log on to social media and start to filter out product images on a white background or other types of image ads. If you're selling B2C or B2B, it can be difficult to stand out with your ads using images. Especially if you sell competitive products such as fashion and electronics. However, if you use videos in your advertising, you have a different basis for standing out, and the user will see an ad in motion, which further stimulates them to stick around or take an action.
At Growbix, we see an average increase of over 300% in click-through rate and over 68% in conversion rate for customers where we switch ad creatives with video instead of images.
After our experience with video advertising, we have 3 general best practices that we always use when producing video with a focus on driving more sales for our customers. You can see them here:
1. Crop it to the channels and locations
To create the most interaction with your videos, you need to move away from the 16:9 widescreen format on all channels and locations. The interface is very different whether you're on Facebook, Instagram, Dekstop or mobile. Therefore, it's important that your videos are suitable for the locations you advertise on. This way, your video ad will also look more organic than sponsored content. Here you can see an example of one of our customers' birthday ad, which is cropped differently on Facebook newsfeed, rather than Instagram story.
2. Keep it short with a clear message
The average viewing time on social media is 10 seconds, which means you have an average of 10 seconds to get your message across before losing the user's attention. So don't spend time making long and complex videos for advertising as it won't improve your performance. We recommend keeping the video short and getting your message across within 3-5 seconds. For example, check out this customer case we produced for Make Influence. Here, the message about their results is delivered within 5 seconds.
3. Have a Call-To-Action in your video
To leave no doubt as to what the user should do with your message, you need a Call-To-Action that clearly tells the user what they need to do to get value from your ad. See an example here:
Want us to produce video that drives sales for you?
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