18.11% lift in ATC for Soundliving through split testing
Hypothesis:: Will increasing the visibility of the variant switcher increase Add-to-Carts for Soundliving's target audience? - The short answer: Yes!
From our CRO analysis, we could see that visitors often used the color picker to see the product in different colors. We hypothesized that it could be an improvement to always have the color picker visible on the product page by implementing it in the customer sticky ATC.
This test was 99.01% likely to outperform the original test in terms of Add-to-carts based on over 4000 visitors over the test period, leading to increased ATC, conversion rate and profit for the customer with this simple change.



















