Advertise to your competitors' customers with Custom Intent in Google Ads
"With the Custom Intent campaign, 78 sales worth +DKK 30,000 were created and a ROAS of 22.39. This means that for every time the customer spent 1 kr. they got 22.39 kr. back. If you ask me (and the customer), that's a really nice ROAS..."
Advertise to your competitors' customers with Custom Intent in Google Ads
Have you ever wondered how much you could sell if your competitors' customers saw your ads instead of theirs? Would you like to show them how great your product is?
Did you know that it's actually possible? With the Custom Intent feature in Google Ads, you can target display ads to people who have visited specific websites or who resemble people who have visited those sites. You can advertise to people who have recently made specific searches on Google. This is an incredibly exciting opportunity that gives Google Ads a dynamic that goes beyond both Google Search and Google Shopping. If you can identify the right competitors, it quickly becomes a channel where you can get far more conversions compared to traditional display advertising.
Sound too good to be true?
If you've already tried display advertising, you might think that display is useless when it comes to hard conversions, such as sales. With Custom Intent ads, you can drive lucrative results. Here's an example of a test we ran for a client for 12 days.
With the Custom Intent campaign, 78 sales were created with a value of +DKK 30,000 and a ROAS of 22.39. This means that for every $1 the customer spent, they got $22.39 back. If you ask me (and the customer), that's a really nice ROAS.
How do you set up Custom Intent?
Custom Intent is not at all tricky to set up. The execution lies in creating the right display creative for the right audience.
Google has an audience guide where you can find out how to set up Custom Intent display ads. However, you will have to go through a few clicks before you find the setup.
OR...
Give Growbix a call on +45 26 37 08 99. We will make sure to develop the best strategy for the use of Custom Intent. We will take care of the technical aspects, banner production and competitor analysis. So what do you need to do? Exhale and pack all the orders you will get through the campaigns.
Do you want us to strategize your Google advertising?
Let's have a conversation about how we can turn your webshop into an e-commerce winner. We'll schedule a call where we can learn more about your needs.
