Email marketing:
The 3 best-selling automations for webshops
"Email marketing is still the best converting marketing channel for most online shops. And with email automations that deliver relevant messages to the target audience based on...."
Email marketing: The 3 best-selling automations for webshops
Email marketing is still the best converting marketing channel for most online shops. And with email automations that deliver relevant messages to your target audience based on their behavior on your site. Read more and see the top 3 best-selling email automations for our webshop customers.
1. Abandoned cart flow
The abandoned cart flow is probably the most effective flow for any online store. It is an email or series of emails sent to customers after they abandon their cart on your online store. The content of the email is typically a message that the customer has forgotten the products in their cart, supported with images of the products in the abandoned cart. You can also make it extra attractive with free shipping or a discount code. We see customers where this email accounts for almost 10% of the entire webshop's turnover.
2. Welcome flow
The welcome flow is linked to a signup form you have on your website. It's a really simple but incredibly effective email flow for sales through email marketing. The email is automatically sent to a customer who signs up for your newsletter through a signup form on your website. The conversion rate is typically very high on a welcome email, as a customer often signs up for the newsletter to get a benefit in the shop, such as a gift card or discount code. We have seen conversion rates where up to 17% of those who receive the email convert into paying customers.
3. Customer Thank You
The thank you flow is one of the most underrated flows as it is an email you send to customers who have just made a purchase on your site. Many advertisers see no reason to send the email as they don't expect it to convert into a sale. The thank you email is the best opportunity you have to upsell or cross-sell. The email is typically sent right after the order confirmation and therefore has a very high open rate as the customer waits to hear more about their package. At Growbix, for example, we use the email tool Klaviyo in conjunction with the recommendation tool Justuno to show recommended products to the customer based on their previous purchases and behavior. If you can advertise relevant products to customers, they are more likely to buy, even if they have just made a purchase.
Want us to create sales with automation for you?
This tactic is simple but effective.
In our experience, a new customer costs on average significantly more to convert than an existing customer. With win back, you can create a lot of additional revenue with a small budget. For example, using dynamic product ads, you can choose a custom combination of a target group of previous customers who have not purchased in a certain time period.
Want us to help you set up your Email & Automation flows?
Let's have a conversation about how we can turn your webshop into an e-commerce winner. We'll schedule a call where we can learn more about your needs.
