How to monetize paying customers you don't have email permission on
"You know the feeling, a lot of resources and money are spent on getting customers to pay in your online shop, but they never sign up for the newsletter before or after payment..."
The cheapest way to get repurchase
You may know what it's like to spend a lot of resources and money on getting customers to sign up and pay in your online shop, but they never sign up for the newsletter before or after payment, so you actually have to spend money to get them back as customers.
What if I told you that you can actually send them a sales-focused newsletter even though they haven't actually signed up for your newsletter?
Do's & Don'ts
In fact, you can send emails to previous customers who haven't signed up for your newsletter if the products are similar in category to the products the customer has purchased in the past.
This is allowed: If a customer has purchased a product in the menswear category, you are allowed to send a newsletter focused on the sale of menswear products. Even if the customer is not signed up for a newsletter.
This is not allowed: If a customer has purchased a product in the menswear category, you may NOT send a newsletter focused on selling products in the womenswear category. Even if the customer is not signed up for a newsletter.
So what I'm basically telling you now is you have a huge untapped revenue potential in existing customers. We have customers who make several hundred thousand dollars a month from these emails.
Are you still in doubt? Then read chapter 9.2 of the Consumer Ombudsman's spam guide.
Want us to monetise your existing customers?
Let's have a conversation about how we can turn your webshop into an e-commerce winner. We'll schedule a call where we can learn more about your needs.
