Nomad CPH is a Nordic travel brand that sells personalized bags and travel gear. Their vision is to show that you can travel with personal style, while being design-conscious and a bit experimental. Growbix has been on Nomad CPH's exciting growth journey for 1.5 years.
Nomad CPH already had a foundation in its e-commerce setup. However, with the rising prices of Meta advertising, Nomad needed a strong converting traffic channel that could help lift the brand's overall revenue to the next level.
In recent years, TikTok has really taken off and become one of the largest social media platforms in the world in terms of active users. This means that there is a large audience that can be targeted with TikTok advertising.
Growbix is a TikTok marketing partner and manages millions of kroner in marketing budget on TikTok, where we see significantly cheaper traffic than other paid social channels, but with a reasonable conversion rate. Therefore, it was a no-brainer for Growbix to start with TikTok advertising for Nomad CPH.
We started by analyzing Nomad CPH's potential on TikTok ads, looking at technical KPIs, audience, competition, and requirements for ad creative. After analyzing these, we determined that Nomad CPH's potential on TikTok was strong.
Based on the analysis, we developed a strategy for how to succeed on TikTok, going into more detail on:
After a complete strategy was developed, it was time to execute. Growbix executed on data setup, content creation, ad setup, and analysis and optimization.
We analyze the results of our strategy using our own analytics dashboard and compare it to Nomad CPH's KPIs and objectives. Based on our learnings, we adjust the strategy and lay out a plan for execution. We then execute based on the analysis.
Both the analysis and optimization were an ongoing process, allowing Nomad CPH to scale their revenue, bottom line, and achieve their objectives via TikTok Ads.
I am very happy with my collaboration with Growbix. Over the past 1.5 years, I have used Growbix to create ads on FB and IG, as well as email campaigns.
Especially in the last six months, they have found my DNA and discovered more about who my customers are and the right level for TikTok advertising. I am very happy with the collaboration and can recommend them to other companies.
Let's have a conversation about how we can turn your webshop into an e-commerce winner. We'll schedule a call where we can learn more about your needs.
hello@growbix.dk
+45 26 37 08 99
