Increase your email marketing sales with these simple tips
"Email is essentially about sending the right message, to the right customer, AT THE RIGHT TIME.Therefore, sending emails in your flow at the right times can have a huge impact on your sales and performance..."
Boost your email marketing sales with this simple tip
Email marketing is still one of the marketing channels with the highest conversion rate in relation to sales. If you work with email marketing and automation for your online shop, you've probably found that it's a pretty effective sales channel. The big question is whether you can get more out of your existing flows and email series.
At its core, email is about sending the right message to the right customer AT THE RIGHT TIME. Therefore, it can have a huge impact on your sales and performance if you send emails in your flow at the right times, and it is essential for performance that you think about when your emails should be sent and that you can support your thoughts with data.
If you have an email series of 3 emails in a flow that are sent out to people who have added products to their cart, it can make a huge difference if the 3 emails are sent out over a time period of 24 days or 24 hours. If you have a Facebook pixel, you can effectively determine the time period from the data by doing cohort analysis.
Cohort analyses
Cohort analysis is probably the most powerful tool in Facebook's ad platform for general digital marketing. During a cohort analysis, you track a number of users who share common traits based on behavior on your website to see when they perform a specific action. With a cohort analysis, you can see how long it takes from when a customer takes a specific action on your site until they make a purchase.
At Growbix, we have earned companies many thousands of dollars on their email automations using this tactic. Many companies run automation periods of several weeks, even though the conversion period on their product is typically a few days. If the conversion period is a few days, you should move all these emails to those few days, and we can almost guarantee that your email automation performance will increase and you will notice extra sales on your website.
Jump into Facebook Analytics under "Cohort", create your first cohort analysis and get a lot of insights into the purchase period in your business. Here is an example of a cohort analysis that shows how long it takes on average from when a customer adds to cart to when they make a purchase. It shows that the majority of those who add to cart make a purchase within the first 0-1 days. This means that your automated emails - and indeed your retargeting ads on Facebook - need to be focused within this time period.
Results
Based on a cohort analysis, we changed the retargeting period for a customer who went from sending a series of 3 automated emails in 9 days, all the way down to sending all 3 emails in 24 hours and got the following results on a one-month test period:
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