How to succeed with influencer marketing
"Influencer marketing is one of the most effective ways to drive traffic and sales to your brand. It has also become more accessible than ever before, due to the..."
How to succeed with influencer marketing
Influencer marketing has become a huge topic in marketing due to the increasing relevance of social media in society. Influencer marketing is one of the most effective ways to drive traffic and sales to your brand. It has also become more accessible than ever before, as ordinary people can become influencers through social media platforms like Instagram, Youtube & TikTok . However, there are some important steps you need to follow if you want to succeed with influencer marketing. Read on and get an insight into how you can succeed with influencer marketing.
Have a clearly defined target audience:
- FB analytics
- Google analytics
Like any other marketing channel, audience selection is one of the most important criteria to drive results with your marketing. If there is no product/market fit and you advertise your products to the wrong audience, you will most likely not get any results, just like if you make the same mistake on Facebook and Google. Marketing is all about relevance, so it's important to advertise the right product to the right audience.
If you already have tracking codes from Facebook or Google installed, you can easily find the demographics and interests of the target audience that makes purchases on your site. If you have the Google analytics tag, you can easily find the target group by going into your Google Analytics and selecting "Audience" in the menu in the left-hand corner. Under Audience you can see both the demographics and interests of your target audience.
For example, this customer has a very clear target demographic of women aged 25-54, as can be seen in this "Demographics" report from Google Analytics:
Choose your influencers based on data
Now that you have clear data on your target audience, you've already taken the first step towards successful influencer marketing. Now you need to match your target audience with your influencers' target audience. This is difficult if you work with influencers on social media on Instagram, as only the influencer themselves have access to their target audience's data. At Growbix, however, we have a collaboration with the platform Make Influence, which is a transparent influencer platform where you can see relevant data for the influencer, which makes the basis for good results much greater!
Here's an example of an influencer our client works with on the platform, where you can see that the demographic data matches almost 1:1 with the influencer's target audience. There is a high possibility of success here!
Relationship is key
Once the collaboration with the influencer is in place, and if you've chosen the right influencer, you'll see a solid increase in traffic and revenue. But there are still things you can do to get even more revenue.
If you capture the traffic with Facebook retargeting & Email automations you will be able to get significantly more out of your influencer marketing, still with a great ROAS! Make sure you have installed your Facebook pixel & tracking codes from your email system. In addition, you should have a sign-up form on your website so you can collect emails from the visitors you get through the influencer. That way you can fill up your remarketing lists and newsletter list.
Example results
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