With Retention & CRO, we help you get the most out of your CAC and increase the LTV of your current customers through email, SMS, customer journeys, and conversion optimization. This is for brands that want more visitors to make a purchase and more buyers to return.
Book a growth analysisIt contains
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Klaviyo strategy, setup, and operations: flows and newsletters that keep customers coming back and build the brand rather than dilute it.
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Flows that make money while you sleep: welcome, abandoned cart, browse, post-purchase, win-back, and VIP. Built, tested, and continuously improved.
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One of the most direct channels—used thoughtfully, at the most opportune moments, and coordinated with your emails.
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We map out what happens from the first visit to the third purchase and eliminate the factors that cause customers to drop off.
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We increase the conversion rate, the average order value (AOV), and the percentage of repeat customers. We do this through a structured four-step process, so that improvements are based on data, not gut feelings.
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The right offer can significantly boost a campaign. We create bundles, gifts, and campaign mechanics that increase conversion rates and order value without diluting the brand.
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How We Measure Success
Retention and CRO are about getting the most out of every customer you’ve already paid for. That’s why we track the four metrics that show whether we’re succeeding:
CAC:LTV.
The ratio between what it costs to acquire a new customer and what that customer is worth over time. The higher the LTV relative to the CAC, the more you can invest in growth and still make a profit.
CAC:LTV = 1:3
Illustrative example. The actual target depends on your margins and is determined in Phase 2.
Conversion rate.
How many of your visitors end up making a purchase. Small improvements here make every advertising krone go further.
Illustrative example.
AOV.
The average order value. Bundles, special offers, and a better shopping cart encourage customers to buy more per order.
Illustrative example.
Repeat customer rate.
The percentage of orders from customers who have purchased before. It shows whether your sales funnels, newsletters, and customer experience are effective.
Gray: new customers · colored: returning customers
Illustrative example: Breakdown of orders between new and returning customers.
We track all these figures in a single, unified dashboard along with the contribution margin and the MER.
How We Work
We work according to our proven formula, which is based on experience gained from working with more than 200 e-commerce brands. The formula has one goal: to create successful consumer brands that become market leaders in their industries.
View the entire formula01
Insight.
We get to know your business before we touch a single budget.
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Strategy & Goals.
A well-thought-out plan for how to grow your business profitably.
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Setup & Execution.
The foundation is in place, and the strategy is being implemented.
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Growth & Scaling. ONGOING
Ongoing optimization, consultation, and execution, month after month.
Can't find the answer? Call us at +45 26 37 08 99, or book a growth analysis.
Book a growth analysisWe work with established e-commerce and consumer brands—typically in the fashion, lifestyle, home, beauty, and health sectors—that generate at least 300,000 DKK in monthly revenue (excluding VAT) and are poised for profitable growth, both domestically and internationally.
One of our partners will review your numbers before the meeting. During the meeting, you’ll receive a concrete assessment of your biggest bottleneck to growth and a recommended action plan. There’s no obligation, and you’ll gain valuable insights regardless of whether we end up working together.
We come from the brand side ourselves and still run our own consumer brand, TRIVE, so we understand the entire business—not just marketing. Our team is led by senior professionals, and we bring together advertising, Klaviyo, Shopify, CRO, and business consulting under one partner. We focus on contribution margin and profitable growth, but we also know what it takes to build a brand. And we’re selective about our clients. That’s why many of our partnerships last 3–6 years.
The price depends on your goals, the scope, complexity, and budget of your project, as well as the services and number of markets covered by the partnership. After the growth analysis, you’ll receive a specific quote before you commit to anything.
As a general rule, we have a 1-month rolling commitment. For certain partnerships, there may be a 3-month rolling commitment, but this is always agreed upon in advance.
Yes. We have active clients in 30 markets and assist with everything from market analysis and localization to marketing in each country.
We focus on contribution margin, MER , and brand awareness, supplemented by CAC, LTV, conversion rate, and AOV. All figures are consolidated into a single dashboard so you see the same data we do.
We work across the entire funnel: paid social on Meta, TikTok, YouTube, Pinterest, and Snapchat; paid search and Shopping on Google; email and newsletters in Klaviyo; and online stores on Shopify. The channels we use depend on your brand, your customers, and your markets.
