Case Study · Comforth Scandinavia
In short: A healthy and solid brand that was ready to take it to the next level and found a growth partner who took responsibility for both top-line and bottom-line performance.
The Results
2 35 million
DKK in profitable revenue over 3 years
225%
average annual revenue growth
1 3.5 million
DKK in profit from 2022 to 2024
4
markets with sales today
The Starting Point
Comforth was a healthy and profitable business, but its growth had stalled. The goal for 2022 was 10 million DKK in revenue, and with four months left in the year, they were just shy of the halfway mark. That’s where we came in in September 2022.
Objectives
The Strategy
A unified strategy across the entire digital customer journey, built according to The Growbix Formula: first insights, then a plan, and finally execution.
01
Strategic consulting.
We started with the business: products, margins, customers, and bottlenecks. That became the foundation for a single, unified strategy in which all channels are working toward the same goal.
02
Paid social.
Meta and TikTok across the entire funnel. At the top: UGC, whitelisting, and professional video with A/B testing of hooks and USPs. At the bottom: static ads with offers and a sense of urgency that drive conversions.
03
Google Ads.
Search and Shopping capture the demand generated by paid social, ensuring that highly interested customers end up at Comforth.
04
Conversion Optimization.
Dedicated landing pages for the hero products featuring storytelling, bundles, and other offers, as well as a sense of urgency and scarcity. CTAs, layout, and design were continuously A/B tested on Shopify.
05
Content.
Content developed for each channel and each stage of the funnel, from UGC and video to product pages and newsletters.
06
Email and SMS.
Pop-ups for lead generation and workflows for new, inactive, and returning customers, as well as for abandoned carts, pre- and post-purchase, and winback. Campaigns for product launches and Black Friday. Email is currently one of Comforth’s biggest sales drivers.
07
International expansion.
Localization goes beyond translation: local language and tone, shipping and payment options tailored to each market, and sales funnels customized for each country. Today, Comforth sells in four markets.
And that's where we're headed now: further expansion in Europe with the same focus on both top-line and bottom-line growth.
Can't find the answer? Call us at +45 26 37 08 99, or book a growth analysis.
Book a growth analysisWe work with established e-commerce and consumer brands—typically in the fashion, lifestyle, home, beauty, and health sectors—that generate at least 300,000 DKK in monthly revenue (excluding VAT) and are poised for profitable growth, both domestically and internationally.
One of our partners will review your numbers before the meeting. During the meeting, you’ll receive a concrete assessment of your biggest bottleneck to growth and a recommended action plan. There’s no obligation, and you’ll gain valuable insights regardless of whether we end up working together.
We come from the brand side ourselves and still run our own consumer brand, TRIVE, so we understand the entire business—not just marketing. Our team is led by senior professionals, and we bring together advertising, Klaviyo, Shopify, CRO, and business consulting under one partner. We focus on contribution margin and profitable growth, but we also know what it takes to build a brand. And we’re selective about our clients. That’s why many of our partnerships last 3–6 years.
The price depends on your goals, the scope, complexity, and budget of your project, as well as the services and number of markets covered by the partnership. After the growth analysis, you’ll receive a specific quote before you commit to anything.
As a general rule, we have a 1-month rolling commitment. For certain partnerships, there may be a 3-month rolling commitment, but this is always agreed upon in advance.
Yes. We have active clients in 30 markets and assist with everything from market analysis and localization to marketing in each country.
We focus on contribution margin, MER , and brand awareness, supplemented by CAC, LTV, conversion rate, and AOV. All figures are consolidated into a single dashboard so you see the same data we do.
We work across the entire funnel: paid social on Meta, TikTok, YouTube, Pinterest, and Snapchat; paid search and Shopping on Google; email and newsletters in Klaviyo; and online stores on Shopify. The channels we use depend on your brand, your customers, and your markets.
