With Strategy & Finance, we integrate strategy and finance so that growth is also reflected on the bottom line. This service is for brands that need guidance on forecasting, budgeting, proposals, branding, and international expansion from a partner who runs e-commerce brands themselves.
Book a growth analysisIt contains
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Regular one-on-one sessions with a partner who runs e-commerce brands themselves. Together, we prioritize what’s needed to reach the next level and what can wait.
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Once growth is underway at home, we identify the markets with the best product fit and set up language, shipping, payment, and marketing in each country.
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Which channels, messages, and budgets should drive the next phase of growth, and in what order?
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Positioning, target audiences, and messaging that set you apart from just another online store and enable you to sell without constantly offering discounts.
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Plan sales and promotions based on margin and inventory so that Black Friday and seasonal sales are a profit rather than a loss.
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Unit economics, forecasting, demand planning, and liquidity—all directly linked to your marketing plan.
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How We Measure Success
That is why we track the metrics that show whether growth is profitable today and drives demand for tomorrow: contribution margin, MER , and brand awareness.
Contribution margin.
What remains of revenue after costs for goods sold, shipping, fees, and marketing have been paid. This is the money that covers fixed costs and generates profit. It is also the figure we use to guide our optimization efforts.
Illustrative example per 100 DKK in revenue.
MER.
Marketing Efficiency Ratio: your total revenue divided by your total marketing spend across all channels. A single, honest figure that isn’t dependent on what Meta and Google claim as their own achievements.
Illustrative example. The actual “ MER ” target depends on your margins, and we’ll determine that in Phase 2.
Brand awareness.
A strong brand makes every advertising krone go further over time. We don't just measure impressions and reach—we measure whether more people actually know about you and search for you.
Illustrative example: brand searches as a one-year index.
We track all these metrics in a single dashboard, along with new-customer CAC, LTV, and conversion rate.
How We Work
We work according to our proven formula, which is based on experience gained from working with more than 200 e-commerce brands. The formula has one goal: to create successful consumer brands that become market leaders in their industries.
View the entire formula01
Insight.
We get to know your business before we touch a single budget.
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Strategy & Goals.
A well-thought-out plan for how to grow your business profitably.
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Setup & Execution.
The foundation is in place, and the strategy is being implemented.
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Growth & Scaling. ONGOING
Ongoing optimization, consultation, and execution, month after month.
Can't find the answer? Call us at +45 26 37 08 99, or book a growth analysis.
Book a growth analysisWe work with established e-commerce and consumer brands—typically in the fashion, lifestyle, home, beauty, and health sectors—that generate at least 300,000 DKK in monthly revenue (excluding VAT) and are poised for profitable growth, both domestically and internationally.
One of our partners will review your numbers before the meeting. During the meeting, you’ll receive a concrete assessment of your biggest bottleneck to growth and a recommended action plan. There’s no obligation, and you’ll gain valuable insights regardless of whether we end up working together.
We come from the brand side ourselves and still run our own consumer brand, TRIVE, so we understand the entire business—not just marketing. Our team is led by senior professionals, and we bring together advertising, Klaviyo, Shopify, CRO, and business consulting under one partner. We focus on contribution margin and profitable growth, but we also know what it takes to build a brand. And we’re selective about our clients. That’s why many of our partnerships last 3–6 years.
The price depends on your goals, the scope, complexity, and budget of your project, as well as the services and number of markets covered by the partnership. After the growth analysis, you’ll receive a specific quote before you commit to anything.
As a general rule, we have a 1-month rolling commitment. For certain partnerships, there may be a 3-month rolling commitment, but this is always agreed upon in advance.
Yes. We have active clients in 30 markets and assist with everything from market analysis and localization to marketing in each country.
We focus on contribution margin, MER , and brand awareness, supplemented by CAC, LTV, conversion rate, and AOV. All figures are consolidated into a single dashboard so you see the same data we do.
We work across the entire funnel: paid social on Meta, TikTok, YouTube, Pinterest, and Snapchat; paid search and Shopping on Google; email and newsletters in Klaviyo; and online stores on Shopify. The channels we use depend on your brand, your customers, and your markets.
