Case · Oi Soi Oi
In short: Oi Soi Oi is a Danish design brand founded in 2007 that combines Scandinavian minimalism with Asian aesthetics. Together, we’ve built a profitable online business that now operates at a B2B level and have taken the brand global.
The Results
+500%
Growth in online sales over 4 years
24
markets with sales today
Online = B2B
Online sales are now on par with the B2B business
5th year
in the collaboration, with the 2026 growth plan in place
The Starting Point
Oi Soi Oi had an established design brand and a healthy B2B business, but its online sales were virtually nonexistent. The online store ran on an older system with limited functionality and limited international reach.
Objectives
The Strategy
We built the strategy based on The Growbix Formula: first insights, then a plan, and finally execution across platforms, advertising, conversion, email, and new markets.
01
Business Insights.
We analyzed the business, products, unit economics, target audience, customer behavior, and the brand’s positioning. The result was a compelling value proposition centered on the convergence of two design worlds, translated into messages tailored to each stage of brand awareness.
02
Platform and Experience.
Migration to Shopify and a redesign focused on simplicity, putting products front and center, landing pages for featured products, trust elements, and mobile optimization. The conversion rate increased significantly.
03
Paid social.
TikTok and Meta across the entire funnel. At the top: UGC, whitelisting, and professional video with A/B testing of hooks and USPs. At the bottom: offers, urgency, and static ads for those who are already familiar with the brand.
04
Conversion Optimization.
Dedicated landing pages for each hero product, featuring storytelling, social proof, and psychological triggers such as limited quantities and time-sensitive offers. CTAs, design, and offer structures were tested on an ongoing basis.
05
Email marketing.
Pop-ups for lead generation and automated workflows for new, inactive, and returning customers, as well as for abandoned carts, before and after a purchase. Product launches are primarily conducted via email, which is currently one of the biggest sources of revenue.
06
International expansion.
Localization goes beyond translation: differences in target audiences, local language and tone, shipping and payment options by market, and sales funnels tailored to local habits. Today, Oi Soi Oi sells in 24 markets.
07
Close collaboration.
Monthly strategy meetings, weekly check-ins, full transparency, and rapid test-and-adjust cycles. A focus on results rather than activity.
And that is where we are headed now: further international expansion, market consolidation, more competitive offers, and an even stronger digital business model by 2026.
Can't find the answer? Call us at +45 26 37 08 99, or book a growth analysis.
Book a growth analysisWe work with established e-commerce and consumer brands—typically in the fashion, lifestyle, home, beauty, and health sectors—that generate at least 300,000 DKK in monthly revenue (excluding VAT) and are poised for profitable growth, both domestically and internationally.
One of our partners will review your numbers before the meeting. During the meeting, you’ll receive a concrete assessment of your biggest bottleneck to growth and a recommended action plan. There’s no obligation, and you’ll gain valuable insights regardless of whether we end up working together.
We come from the brand side ourselves and still run our own consumer brand, TRIVE, so we understand the entire business—not just marketing. Our team is led by senior professionals, and we bring together advertising, Klaviyo, Shopify, CRO, and business consulting under one partner. We focus on contribution margin and profitable growth, but we also know what it takes to build a brand. And we’re selective about our clients. That’s why many of our partnerships last 3–6 years.
The price depends on your goals, the scope, complexity, and budget of your project, as well as the services and number of markets covered by the partnership. After the growth analysis, you’ll receive a specific quote before you commit to anything.
As a general rule, we have a 1-month rolling commitment. For certain partnerships, there may be a 3-month rolling commitment, but this is always agreed upon in advance.
Yes. We have active clients in 30 markets and assist with everything from market analysis and localization to marketing in each country.
We focus on contribution margin, MER , and brand awareness, supplemented by CAC, LTV, conversion rate, and AOV. All figures are consolidated into a single dashboard so you see the same data we do.
We work across the entire funnel: paid social on Meta, TikTok, YouTube, Pinterest, and Snapchat; paid search and Shopping on Google; email and newsletters in Klaviyo; and online stores on Shopify. The channels we use depend on your brand, your customers, and your markets.
