With Full Funnel E-commerce Performance, we map out a robust strategy across the entire customer journey, from brand awareness to purchase and loyalty. It’s for brands that need a single partner for advertising, email, CRO, and the financial metrics that tie it all together.
Book a growth analysisIt contains
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Google Search, Shopping, and YouTube—driven by profit, not clicks. We capture demand when the customer is ready to buy, reducing your CAC. At the same time, with YouTube ads, we build brand awareness so that more people search directly for your brand.
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Regular one-on-one sessions with a partner who runs e-commerce brands themselves. Together, we prioritize what’s needed to reach the next level and what can wait.
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Growth requires more people to know about you. We build brand awareness through campaigns that generate demand, and we measure their impact on brand searches and overall revenue.
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Klaviyo strategy, setup, and operations: flows and newsletters that keep customers coming back and build the brand rather than dilute it.
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Ads succeed or fail based on their creativity. We identify the right angles, source content from creators and photographers, and systematically test what sells.
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We increase the conversion rate, the average order value (AOV), and the percentage of repeat customers. We do this through a structured four-step process, so that improvements are based on data, not gut feelings.
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We link marketing to the bottom line: how much a new customer can cost, what the budget should be for the next quarter, and which KPIs actually matter.
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How We Measure Success
That is why we track the metrics that show whether growth is profitable today and drives demand for tomorrow: contribution margin, MER , and brand awareness.
Contribution margin.
What remains of revenue after costs for goods sold, shipping, fees, and marketing have been paid. This is the money that covers fixed costs and generates profit. It is also the figure we use to guide our optimization efforts.
Illustrative example per 100 DKK in revenue.
MER.
Marketing Efficiency Ratio: your total revenue divided by your total marketing spend across all channels. A single, honest figure that isn’t dependent on what Meta and Google claim as their own achievements.
Illustrative example. The actual “ MER ” target depends on your margins, and we’ll determine that in Phase 2.
Brand awareness.
A strong brand makes every advertising krone go further over time. We don't just measure impressions and reach—we measure whether more people actually know about you and search for you.
Illustrative example: brand searches as a one-year index.
We track all these metrics in a single dashboard, along with new-customer CAC, LTV, and conversion rate.
How We Work
We work according to our proven formula, which is based on experience gained from working with more than 200 e-commerce brands. The formula has one goal: to create successful consumer brands that become market leaders in their industries.
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Insight.
We get to know your business before we touch a single budget.
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Strategy & Goals.
A well-thought-out plan for how to grow your business profitably.
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Setup & Execution.
The foundation is in place, and the strategy is being implemented.
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Growth & Scaling. ONGOING
Ongoing optimization, consultation, and execution, month after month.
Can't find the answer? Call us at +45 26 37 08 99, or book a growth analysis.
Book a growth analysisWe work with established e-commerce and consumer brands—typically in the fashion, lifestyle, home, beauty, and health sectors—that generate at least 300,000 DKK in monthly revenue (excluding VAT) and are poised for profitable growth, both domestically and internationally.
One of our partners will review your numbers before the meeting. During the meeting, you’ll receive a concrete assessment of your biggest bottleneck to growth and a recommended action plan. There’s no obligation, and you’ll gain valuable insights regardless of whether we end up working together.
We come from the brand side ourselves and still run our own consumer brand, TRIVE, so we understand the entire business—not just marketing. Our team is led by senior professionals, and we bring together advertising, Klaviyo, Shopify, CRO, and business consulting under one partner. We focus on contribution margin and profitable growth, but we also know what it takes to build a brand. And we’re selective about our clients. That’s why many of our partnerships last 3–6 years.
The price depends on your goals, the scope, complexity, and budget of your project, as well as the services and number of markets covered by the partnership. After the growth analysis, you’ll receive a specific quote before you commit to anything.
As a general rule, we have a 1-month rolling commitment. For certain partnerships, there may be a 3-month rolling commitment, but this is always agreed upon in advance.
Yes. We have active clients in 30 markets and assist with everything from market analysis and localization to marketing in each country.
We focus on contribution margin, MER , and brand awareness, supplemented by CAC, LTV, conversion rate, and AOV. All figures are consolidated into a single dashboard so you see the same data we do.
We work across the entire funnel: paid social on Meta, TikTok, YouTube, Pinterest, and Snapchat; paid search and Shopping on Google; email and newsletters in Klaviyo; and online stores on Shopify. The channels we use depend on your brand, your customers, and your markets.
