Case · Have A Look
In a nutshell: Advertising, newsletters, and online store optimization—all handled by a single partner—so that Have A Look could focus its time on developing the brand.
The Results
+80%
profitable growth
+40%
Revenue for the first 6 months compared to the previous year
+47%
profit during the same period
6 of 6
markets that are growing at the same time
The Starting Point
Have A Look is a Danish eyewear brand founded in 2012, with designs from Denmark and production in Taiwan. The brand had established a foothold abroad, but its growth had stalled, particularly in international markets. The analysis revealed two bottlenecks: too few new customers and an approach that treated all markets as one.
Objectives
The Strategy
We built the strategy based on The Growbix Formula: first insights, then a plan, and finally execution across platforms, advertising, conversion, email, and markets.
01
Insight first.
We began with an analysis of the business, customers, and markets. It identified two bottlenecks: too few first-time customers, and the fact that international markets were treated as a single market.
02
Platform and Experience.
A simpler online store with dedicated landing pages for each category and an improved user experience, especially on mobile.
03
Paid social.
A full-funnel setup on Meta featuring UGC, video, and A/B testing of hooks. A fixed portion of the budget is allocated to awareness at the top of the funnel to ensure a steady influx of new customers.
04
Conversion Optimization.
Stronger product pages with social proof and ongoing split testing of CTAs and offers.
05
Email marketing.
Pop-ups for lead generation and automated workflows for abandoned carts, pre- and post-purchase, and winback. Plus newsletters, product launches, and referral workflows.
06
A plan for each market.
Each market has its own campaign plan, its own budget, and its own assessment of how mature it is. The budget is allocated where it generates the most profit.
07
Close collaboration.
Monthly strategy meetings, weekly check-ins, and full transparency regarding figures and budgets.
And that’s where we’re headed now: more markets and a goal of over 100% top-line growth by 2027, with profits continuing to grow faster than revenue.
Can't find the answer? Call us at +45 26 37 08 99, or book a growth analysis.
Book a growth analysisWe work with established e-commerce and consumer brands—typically in the fashion, lifestyle, home, beauty, and health sectors—that generate at least 300,000 DKK in monthly revenue (excluding VAT) and are poised for profitable growth, both domestically and internationally.
One of our partners will review your numbers before the meeting. During the meeting, you’ll receive a concrete assessment of your biggest bottleneck to growth and a recommended action plan. There’s no obligation, and you’ll gain valuable insights regardless of whether we end up working together.
We come from the brand side ourselves and still run our own consumer brand, TRIVE, so we understand the entire business—not just marketing. Our team is led by senior professionals, and we bring together advertising, Klaviyo, Shopify, CRO, and business consulting under one partner. We focus on contribution margin and profitable growth, but we also know what it takes to build a brand. And we’re selective about our clients. That’s why many of our partnerships last 3–6 years.
The price depends on your goals, the scope, complexity, and budget of your project, as well as the services and number of markets covered by the partnership. After the growth analysis, you’ll receive a specific quote before you commit to anything.
As a general rule, we have a 1-month rolling commitment. For certain partnerships, there may be a 3-month rolling commitment, but this is always agreed upon in advance.
Yes. We have active clients in 30 markets and assist with everything from market analysis and localization to marketing in each country.
We focus on contribution margin, MER , and brand awareness, supplemented by CAC, LTV, conversion rate, and AOV. All figures are consolidated into a single dashboard so you see the same data we do.
We work across the entire funnel: paid social on Meta, TikTok, YouTube, Pinterest, and Snapchat; paid search and Shopping on Google; email and newsletters in Klaviyo; and online stores on Shopify. The channels we use depend on your brand, your customers, and your markets.
