Case · Soundliving
In short: An intensive collaboration in which e-commerce and digital marketing were managed as a single entity, and revenue quadrupled across three markets.
The Results
5 20 million
DKK in profitable revenue
4×
revenue in one year
3
markets
The Starting Point
Soundliving is a Danish audio brand focused on quality, innovation, and design. The products and demand were in place, and the brand had annual sales of approximately 5 million DKK. The next step was to integrate e-commerce and digital marketing so that growth could gain momentum.
Objectives
The Strategy
We built the strategy based on The Growbix Formula: first insights, then a plan, and finally execution across platforms, advertising, conversion, and email.
01
Business Insights.
We analyzed products, margins, customers, and customer behavior, and identified the bottlenecks that were holding back growth. This became the foundation for a compelling value proposition and a single, unified plan.
02
Platform and Experience.
An online store that puts the products front and center, with clear product pages, trust-building elements, and a fast mobile experience.
03
Paid social.
Meta content across the entire funnel. At the top: videos and UGC showing the products in use, with A/B testing of hooks and USPs. At the bottom: offers and static ads for those who are already familiar with the brand.
04
Google Ads.
Search and Shopping attract customers when they are actively looking for audio and electronics, and are driven by profit rather than clicks.
05
Conversion Optimization.
Product pages featuring storytelling, social proof, and bundles. CTAs, layout, and offers were tested on an ongoing basis.
06
Email marketing.
Pop-ups for lead generation and automated workflows for new customers, abandoned carts, and pre- and post-purchase interactions. Product launches and campaigns are run through newsletters, which drive repeat sales.
07
Close collaboration.
A tight-knit core team with short decision-making chains, regular strategy meetings, and weekly check-ins. A focus on results rather than activity.
And that's where we need to go now: to continue building on those three markets and keep the profitable growth going.
Can't find the answer? Call us at +45 26 37 08 99, or book a growth analysis.
Book a growth analysisWe work with established e-commerce and consumer brands—typically in the fashion, lifestyle, home, beauty, and health sectors—that generate at least 300,000 DKK in monthly revenue (excluding VAT) and are poised for profitable growth, both domestically and internationally.
One of our partners will review your numbers before the meeting. During the meeting, you’ll receive a concrete assessment of your biggest bottleneck to growth and a recommended action plan. There’s no obligation, and you’ll gain valuable insights regardless of whether we end up working together.
We come from the brand side ourselves and still run our own consumer brand, TRIVE, so we understand the entire business—not just marketing. Our team is led by senior professionals, and we bring together advertising, Klaviyo, Shopify, CRO, and business consulting under one partner. We focus on contribution margin and profitable growth, but we also know what it takes to build a brand. And we’re selective about our clients. That’s why many of our partnerships last 3–6 years.
The price depends on your goals, the scope, complexity, and budget of your project, as well as the services and number of markets covered by the partnership. After the growth analysis, you’ll receive a specific quote before you commit to anything.
As a general rule, we have a 1-month rolling commitment. For certain partnerships, there may be a 3-month rolling commitment, but this is always agreed upon in advance.
Yes. We have active clients in 30 markets and assist with everything from market analysis and localization to marketing in each country.
We focus on contribution margin, MER , and brand awareness, supplemented by CAC, LTV, conversion rate, and AOV. All figures are consolidated into a single dashboard so you see the same data we do.
We work across the entire funnel: paid social on Meta, TikTok, YouTube, Pinterest, and Snapchat; paid search and Shopping on Google; email and newsletters in Klaviyo; and online stores on Shopify. The channels we use depend on your brand, your customers, and your markets.
