Case · TRIVE · Our Own Brand
In short: TRIVE is our own consumer brand: a 52-in-1 dietary supplement sold on a subscription basis. We’ve built it from the ground up using the exact same methods we use for our clients. Because it’s our own, we can share the numbers completely transparently.
The Results
0 1+ million
DKK in ARR from subscriptions
1 year
From Launch to the Million Mark
DK
our market today, with Europe as the next step
The Starting Point
TRIVE started from scratch: a new product in a highly competitive category with no customers, no data, and no market knowledge. We wanted to prove that a subscription-based brand can scale profitably from day one.
Objectives
The Strategy
We built TRIVE using The Growbix Formula, just as we do for our clients: first insights, then a plan, and finally execution.
01
Product and positioning.
A 52-in-1 product with a compelling value proposition that makes it easy to explain why TRIVE is different.
02
Online store built for subscriptions.
A Shopify online store set up with a subscription model from the start, so that every new customer generates recurring revenue.
03
Paid social.
Meta ads featuring UGC, video, and A/B testing of hooks and USPs. We know exactly how much a new subscriber should cost, and we only scale what’s profitable.
04
Google Ads.
Search and Shopping reach both those who are already looking for dietary supplements and those whose curiosity has been piqued by paid social media.
05
Conversion Optimization.
The product page and checkout process are continuously tested to encourage more customers to choose a subscription over a one-time purchase.
06
Retention.
Klaviyo's flows welcome new subscribers, keep them engaged, and win back those who are considering unsubscribing.
07
Management for Profit.
We manage TRIVE based on contribution margin, CAC, and LTV in Reaktion, just as we do for our clients.
The next step is to expand into more markets and make TRIVE the market leader in Europe.
Can't find the answer? Call us at +45 26 37 08 99, or book a growth analysis.
Book a growth analysisWe work with established e-commerce and consumer brands—typically in the fashion, lifestyle, home, beauty, and health sectors—that generate at least 300,000 DKK in monthly revenue (excluding VAT) and are poised for profitable growth, both domestically and internationally.
One of our partners will review your numbers before the meeting. During the meeting, you’ll receive a concrete assessment of your biggest bottleneck to growth and a recommended action plan. There’s no obligation, and you’ll gain valuable insights regardless of whether we end up working together.
We come from the brand side ourselves and still run our own consumer brand, TRIVE, so we understand the entire business—not just marketing. Our team is led by senior professionals, and we bring together advertising, Klaviyo, Shopify, CRO, and business consulting under one partner. We focus on contribution margin and profitable growth, but we also know what it takes to build a brand. And we’re selective about our clients. That’s why many of our partnerships last 3–6 years.
The price depends on your goals, the scope, complexity, and budget of your project, as well as the services and number of markets covered by the partnership. After the growth analysis, you’ll receive a specific quote before you commit to anything.
As a general rule, we have a 1-month rolling commitment. For certain partnerships, there may be a 3-month rolling commitment, but this is always agreed upon in advance.
Yes. We have active clients in 30 markets and assist with everything from market analysis and localization to marketing in each country.
We focus on contribution margin, MER , and brand awareness, supplemented by CAC, LTV, conversion rate, and AOV. All figures are consolidated into a single dashboard so you see the same data we do.
We work across the entire funnel: paid social on Meta, TikTok, YouTube, Pinterest, and Snapchat; paid search and Shopping on Google; email and newsletters in Klaviyo; and online stores on Shopify. The channels we use depend on your brand, your customers, and your markets.
